Saturday October 24, 2020

Aer Lingus gets balance right with new look

Aer Lingus needed a change that was strong enough to cause a fuss but subtle enough to ensure the brand would still seem familiar to those that have developed a strong grá for it over the years

22nd January, 2019
Aer Lingus chief executive Seán Doyle with a new-look plane. Pic: Naoise Culhane

The new look included a redesign of the famous Aer Lingus shamrock (more than 50 shamrock designs were considered), a font change to ‘diodrum’ and the abandonment of the green planes to planes with teal as the main colour on the undercarriage, tail and engines with white on the body. The rollout of the look is expected to be completed by 2021.

The new brand cost just under €2 million to deliver, which is not...

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