Advertising campaigns come under the digital influence

Online influencers are changing the face of sponsorship

24th January, 2016
PewDie Pie creates videos of himself on YouTube for others to watch Pic:YouTube

Smosh. The Fine Brothers. PewDiePie. If you are not a teen, these names are unlikely to mean much to you. On the other hand, if you are a teen, your heart may be doing palpitations.

Collectively, they are known as digital influencers, guys and girls who have amassed huge online followings by creating videos on YouTube or sharing enough compelling content on other social media platforms to attract millions of fans.

PewDiePie, a Swede who...

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