Advertisers tune into the mood for Spotify

Streaming service Spotify saw a 60 per cent growth in its advertising last year, offering a clutter-free way to reach audiences

12th March, 2017
Carole O’Dwyer of Digitize, which acts as Spotify’s sales house in Ireland Picture: Fergal Phillips

Advertisers in Ireland have started to recognise that Spotify has struck the right chord with the public. The music streaming service, which launched in Ireland four years ago, has seen a huge increase in advertising sales here over the past 18 months.

Digital media solutions company Digitize acts as Spotify’s sales house in Ireland.

It saw a 60 per cent growth in its advertising last year compared to 2015, according to Carole O’Dwyer, who...

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