Tuesday May 26, 2020

Ad industry has much to fear from no-deal Brexit

The links between the advertising spends and teams across the two markets mean that if budgets are slashed in Britain, they will be slashed here too

15th January, 2019
British ad sector could take £1.4 billion Brexit hit. Pic: Getty

Various warnings over recent months have told us that a hard Brexit could plunge Britain into recession, and it is likely that it would take Ireland down with it. This will impact across every sector in both countries, and the advertising industry will be particularly affected. As we learned in the last recession, companies tend to rein in advertising budgets during financial downturns.

Plus, the links between the advertising spends and teams across the two...

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