It’s never too early in the year to start thinking about ice cream.
That’s especially true for those charged with selling the seasonal treat.
So Unilever is already preparing the advertising, social marketing activity and in-store promotional campaign behind its new Ben & Jerry’s product extension, called ’wich. That’s short for ice cream sandwich.
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team