Saturday January 18, 2020

Ad budgets: You can always be knocked off the top spot by creative minds

You might measure your ad budget in the billions, but creative types are worth paying for

13th March, 2016
Procter & Gamble have reached number one with the help of adverts for Gillette Pic: Getty

It’s never too early in the year to start thinking about ice cream.

That’s especially true for those charged with selling the seasonal treat.

So Unilever is already preparing the advertising, social marketing activity and in-store promotional campaign behind its new Ben & Jerry’s product extension, called ’wich. That’s short for ice cream sandwich.

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

What’s coming up today and what you might have missed

Hannah O’Brien | 4 weeks ago

What’s coming up today and what you might have missed.

Hannah O’Brien | 1 month ago