Ad budgets: You can always be knocked off the top spot by creative minds

You might measure your ad budget in the billions, but creative types are worth paying for

13th March, 2016
Procter & Gamble have reached number one with the help of adverts for Gillette Pic: Getty

It’s never too early in the year to start thinking about ice cream.

That’s especially true for those charged with selling the seasonal treat.

So Unilever is already preparing the advertising, social marketing activity and in-store promotional campaign behind its new Ben & Jerry’s product extension, called ’wich. That’s short for ice cream sandwich.

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