Ad budgets: You can always be knocked off the top spot by creative minds
You might measure your ad budget in the billions, but creative types are worth paying for
It’s never too early in the year to start thinking about ice cream.
That’s especially true for those charged with selling the seasonal treat.
So Unilever is already preparing the advertising, social marketing activity and in-store promotional campaign behind its new Ben & Jerry’s product extension, called ’wich. That’s short for ice cream sandwich.
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Content is king – just ask Netflix as rivals attempt to steal its crown
A WarnerMedia-Discovery deal puts the spotlight on streaming wars as around 100 platforms vie for the attention of often fickle audiences
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures