Accenture paid €20 million for advertising agency Rothco, it has emerged.
Accenture confirmed the acquisition of the independent agency by its Accenture Interactive arm last Thursday. The deal, which was first reported in this newspaper last week, is likely to include performance and earn-out targets.
Accenture and Rothco were unwilling to confirm any financial terms of the transaction. Patrick Hickey, co-founder and chief executive of Rothco, said that it picked Accenture, and not the other...
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