Friday September 25, 2020

AA swaps free advertising with RTÉ for traffic information

10th February, 2019
Conor Faughnan, director of consumer affairs at AA

The AA receives free advertising from RTÉ in exchange for the traffic and travel information it provides to the broadcaster.

Conor Faughnan, director of consumer affairs at the insurance and roadside assistance provider, said that AA Roadwatch receives a payment in the form of contra advertising for the provision of the service.

“AA Roadwatch provides researched traffic and travel information not just to RTÉ, but to other radio stations and media outlets nationwide, both...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 4 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 9 months ago