A year of big deals and boardroom bust-ups
It’s been a non-stop year for news in the media and marketing industry: from huge acquisitions to very public falling-outs, 2017 had it all. Colette Sexton looks back at what made the headlines
Consolidation was a major theme across the media and marketing industry in 2017, and not just in newspapers. During the summer, two of GroupM’s media agencies in Dublin, MEC and Maxus, announced they were to merge. This was part of a global reorganisation announced by parent company WPP.
Two months prior to the announcement, David Hayes, the managing director of MEC Ireland, somewhat preemptively said: “In our industry, the only thing for certain in...
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