A ‘nudge’ in the right direction

Understanding how people make decisions can make a massive difference to your bottom line, writes Donal Cronin of Carr Communications

14th May, 2017

As a leading communications firm, we are acutely aware of global trends in how people cut through the noise in an age of information overload. Shortly after forming a coalition government in 2010, British prime minister David Cameron established Britain’s Behavioural Insights Team, informally known as the ‘Nudge Unit’. The Obama administration also established its own unit, the Social and Behavioural Sciences Team. Both teams had many successes, leading to a growing recognition of the...

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