A global thirst for health and relaxation
When it comes to developing a global brand, Ahmed Elafifi of Tranquini believes in less bureaucracy and greater connection with millennials
Developing a drink brand globally is not easy, but Ahmed Elafifi believes he has the inside track. The founder of Tranquini, a “relaxation drink” that was launched two years ago and is already available in more than 40 countries across three continents, worked with drink industry giants including Coca-Cola and Red Bull for 25 years.
During his time working for those long-established brands, Elafifi learned the ins and outs of how to grow an international...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures