A global thirst for health and relaxation
When it comes to developing a global brand, Ahmed Elafifi of Tranquini believes in less bureaucracy and greater connection with millennials
Developing a drink brand globally is not easy, but Ahmed Elafifi believes he has the inside track. The founder of Tranquini, a “relaxation drink” that was launched two years ago and is already available in more than 40 countries across three continents, worked with drink industry giants including Coca-Cola and Red Bull for 25 years.
During his time working for those long-established brands, Elafifi learned the ins and outs of how to grow an international...
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