A Dublin start-up’s canny devices lure shoppers away from Amazon

Pointy already has its low-cost, low-hassle products in 10,000 US retail locations, where they are lifting sales in some cases by double-digit figures

9th December, 2018

Dublin tech start-up Pointy, which is backed by the late Paul Allen’s Vulcan Capital as well as Polaris Partners, Dublin-based Frontline Ventures and others, is making a splash in the US market.

Talbots Toyland used to buy full-page newspaper ads during the Christmas shopping season and hope for the best. Now the shop in San Mateo, California, is connecting with toy shoppers from far and wide on Google’s search engine and attracting customers...

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