‘Thank you for suing us’ was Taco Bell’s stroke of advertising genius when an Alabama law firm filed a class suit against the fast food chain, claiming its beef contained too much filler. A full-page advertisement rebutting the claims was placed in the Wall Street Journal, New York Times and other papers. The case was dropped. In Ireland, it would never have reached the starting line.
The class action is an...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team