A bright international rebirth for an iconic brand

The new chief executive of Guaranteed Irish is aiming to win back government support

19th February, 2017
Brid O’Connell, chief executive, Guaranteed Irish Picture: Fergal Phillips

Most people remember Guaranteed Irish as the symbol on their school copybooks, or on the sugar packet in front of them on the breakfast table in times gone by. But its new chief executive, Brid O’Connell, is aiming to make the organisation more than just a memory.

Guaranteed Irish is a membership organisation that promotes goods and services originating from Ireland. When it was initially set up in the 1970s it was funded...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Tom Maguire: Tax changes we make now could help business for years

More Business Tom Maguire 10 months ago

The Daily Briefing

The Daily Briefing