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The new chief executive of Guaranteed Irish is aiming to win back government support

19th February, 2017
Brid O’Connell, chief executive, Guaranteed Irish Picture: Fergal Phillips

Most people remember Guaranteed Irish as the symbol on their school copybooks, or on the sugar packet in front of them on the breakfast table in times gone by. But its new chief executive, Brid O’Connell, is aiming to make the organisation more than just a memory.

Guaranteed Irish is a membership organisation that promotes goods and services originating from Ireland. When it was initially set up in the 1970s it was funded...

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