A bigger bundle all wrapped up

To carve out more market share, Ireland’s telco companies are planning on bundling mobile, landline, broadband and TV in one consumer package. But will customers fall for quad-play?

Emmet Ryan

Technology Correspondent @emmetjryan
22nd February, 2015
UPC Ireland's Magnus Ternsjo

Telcos in Ireland are set to roll out quad-play services during 2015 in a bid to improve profitability in the consumer market, but operators are divided as to how soon they will see it improve the bottom line.

Quad-play refers to the provision of mobile, landline, broadband and TV from one provider. At present, Eircom is the only provider offering such services on the Irish market, but UPC’s planned mobile network will see it provide all...

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