Tuesday May 26, 2020

98FM plans new ad campaign to tune into ‘community roots’

8th February, 2015
A promotional still from 98FM’s new Made Of Dublin campaign

Dublin radio station 98FM has launched a new advertising campaign in an attempt to return to the “roots of the community”, according to its chief executive Keith McCormack.

The campaign, entitled Made Of Dublin, will emerge in three bursts this year. The first part is currently underway. The second part will commence in May, when 98FM holds its second Made Of Dublin awards, and the third will be in August.

The first part...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 3 weeks ago

What’s coming up today and what you might have missed

Hannah O’Brien | 5 months ago