Wednesday August 5, 2020

6 ways to get a warm reception on a tricky cold call

As with everything in this life, practice makes perfect, writes Leanna Byrne

2nd December, 2016

Here’s something that start-up founders and journalists have in common - the day-to-day slog of cold calling.

A founder looking to get validation or customers for your product or service, you pick up the phone and recite your practised pitch. As a journalist, I ring companies on spec all the time to see if there’s anything going on, so I fully empathise.

And for the record, I think that cold calling...

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