Analysis: Virgin Mobile’s unlimited data offer shows appetites have changed

The mobile network’s decision to remove the fair usage policy from its all-you-can-eat plans is a sign of things to come

Emmet Ryan

Technology Correspondent @emmetjryan
10th February, 2021
Analysis: Virgin Mobile’s unlimited data offer shows appetites have changed
Paul Higgins, vice president of commercial at Virgin Media, acknowledged the impact of the pandemic on the company’s decision to lift data usage caps

Unlimited data plans are not new. But unlimited data plans without a fair usage policy are another thing altogether.

Irish telcos have, like their international counterparts, promoted unlimited data offerings for years. Inevitably, these included a fair usage policy which would understandably irk any heavy user. The policy puts a cap on the all-you-can-eat approach, but some users comfortably exceed these limits early in the month.

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