Analysis: Virgin Mobile’s unlimited data offer shows appetites have changed
The mobile network’s decision to remove the fair usage policy from its all-you-can-eat plans is a sign of things to come
Unlimited data plans are not new. But unlimited data plans without a fair usage policy are another thing altogether.
Irish telcos have, like their international counterparts, promoted unlimited data offerings for years. Inevitably, these included a fair usage policy which would understandably irk any heavy user. The policy puts a cap on the all-you-can-eat approach, but some users comfortably exceed these limits early in the month.
We live in a world where we stream movies, play games, upload images and, especially now, work from our devices, which means plenty of us hit the fair usage cap. I ask you, to quote Lionel Hutz, do these sound like the actions of someone who had all they could eat?
