Marketing institute links up with Berkeley for ’unique’ leadership skills programme

The six-month course will combine ’consumer-centric marketing with data-driven business and agile leadership’, according to MII chief executive David Field

David Field, chief executive of the Marketing Institute of Ireland: The pandemic has caused business leaders to develop a deeper appreciation of effective marketingFergal Phillips.

A desire to help senior Irish marketers develop their leadership skills has led to the establishment of a new global marketing programme with Berkeley Global, University of California.

The Marketing Institute of Ireland (MII) programme, which will run over six months culminating in a four-day visit to Silicon Valley, aims to give participants an in-depth understanding of trends including the use of data and analytics to drive marketing decisions.

It will be primarily conducted online ...