Willie O’Reilly: Virgin Media TV plays on the big pitch now

Ireland’s private TV operator has had a chequered history since it launched, as TV3, in 1998. But it’s now part of a family of businesses that can better weather the storms

30th April, 2021
Willie O’Reilly: Virgin Media TV plays on the big pitch now
‘What Virgin seems most proud of at present is its success in the sports arena.’ Picture: Fergal Phillips

It’s almost six years now since Virgin Media TV debuted on our screens and it’s been celebrating of late. Like other media it’s had a good lockdown. Viewers have been corralled at home and there’s been a constant appetitive for pandemic-related information and escapist TV.

Its first quarter share of viewing for adults over 15 was 19.8 per cent. In March when sport was at its peak...

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