Willie O’Reilly: Virgin Media TV plays on the big pitch now
Ireland’s private TV operator has had a chequered history since it launched, as TV3, in 1998. But it’s now part of a family of businesses that can better weather the storms
It’s almost six years now since Virgin Media TV debuted on our screens and it’s been celebrating of late. Like other media it’s had a good lockdown. Viewers have been corralled at home and there’s been a constant appetitive for pandemic-related information and escapist TV.
Its first quarter share of viewing for adults over 15 was 19.8 per cent. In March when sport was at its peak...
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Willie O'Reilly: Getting in early on ad spots will pay off for the big spend
National advertising and hospitality advertising is likely to come back strongly, but local businesses may hold out until autumn to assess their return to marketing
Virgin Media's looks to the future with its biggest campaign yet
The channel’s What About the Future campaign has been created in partnership with Publicis, Antidote Films and director Nick Roney
Willie O’Reilly: Pressing home the point that truth is not a luxury
As guardians of values such as integrity, newspapers have a role to play in stopping the rot that is the eroding of trust on social media and virtual channels