Willie O’Reilly: Our admakers have risen to the Covid-19 challenge
When we look back at the TV adverts we saw during the pandemic, the dominant themes emphasised consumer safety and plenty of empathy – and that was how it should be
It’s been a challenging and exciting time for those who make our TV adverts. In particular, I’m thinking of the researchers, art directors, editors, camera operators, make-up artists and producers who work behind the scenes to make the commercial elixir.
The pandemic has upended their industry in ways that seem improbable. For freelancers – a sizeable percentage of the workforce – it’s been a really tough time financially. The whole industry...
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State bodies must spend 20% of ad budget on Irish language ads
The move will be a boost to gaeilgeoir media such as TG4, Radio na Gaeltachta and current affairs website Tuairisc
Silicon Republic moves behind paywall to ‘futureproof’ business
The science and technology magazine has existed as an online publication for almost two decades, but this is the first time it has introduced subscriptions
Willie O’Reilly: Thrill is gone as budget pie now a predictable dish
The public seem less engaged in the whole extravaganza these days than before, and there are good reasons for that
Willie O’Reilly: Facebook must ditch Wild West approach to survive
Last week’s outage of the social media giant and its sister sites WhatsApp and Instagram, coupled with whistleblower Frances Hauger’s explosive testimony to the US Senate, capped a terrible week for Mark Zuckerberg. What happens next?