Willie O’Reilly: No, dear website, I don’t want to buy a bra
Online digital programmatic advertising misses the mark so widely that it has effectively become a ‘spray and pray’ strategy
I don’t want, or need, a bra. Honestly. I’ve never bought one, never worn one and don’t intend to either. But for some reason, the Irish Times thinks differently. For the past week or so they have been targeting me with an online offering. They want me to purchase the world’s first “bra-free bra”. I kid you not.
The ad is there every time I...
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