Willie O’Reilly: No, dear website, I don’t want to buy a bra

Online digital programmatic advertising misses the mark so widely that it has effectively become a ‘spray and pray’ strategy

2nd August, 2020
Willie O’Reilly: No, dear website, I don’t want to buy a bra
Calida, delighted with my purchase, has now targeted me through programmatic advertising across various websites in an attempt to get me to open my wallet again

I don’t want, or need, a bra. Honestly. I’ve never bought one, never worn one and don’t intend to either. But for some reason, the Irish Times thinks differently. For the past week or so they have been targeting me with an online offering. They want me to purchase the world’s first “bra-free bra”. I kid you not.

The ad is there every time I...

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