Willie O’Reilly: More twits than wits lurking in RTÉ’s mailbag
Some people, for reasons best known to themselves, feel the need to comment on everything from ‘bimbos’ presenting the weather to journalists’ attractive hands
The letters page of a newspaper can add greatly to a publication. As well as giving a voice to readers, it is a relatively inexpensive way of filling a page. Correspondents often use the opportunity to exercise their wit and display their knowledge. The letters page in the Irish Times is probably the Irish apogee of such reader journalism and is seldom dull.
But writing a letter to a radio or TV station? Who would...
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Willie O’Reilly: Our admakers have risen to the Covid-19 challenge
When we look back at the TV adverts we saw during the pandemic, the dominant themes emphasised consumer safety and plenty of empathy – and that was how it should be
Livescore users will not have to bet to watch matches
Fans will be required to register with the sports app but will not have to open a gambling account to access Champions League broadcasts
Willie O’Reilly: Continue to evolve, or get left behind, in the new digital ecosphere
A recent report makes it clear that those brands and marketers who fail to embrace fresh ideas in a rapidly changing environment will have a tough time of it
Vodafone in advertising sector first as it tells story of childhood from two sides
The company’s latest ads, which were overseen remotely from Sydney, use dual perspective in a new departure for the advertising sector