Willie O’Reilly: Media rose to Covid-19 challenge, but it’s not over yet

The industry had to learn to adapt quickly in 2020, and some of the changes are here to stay

27th December, 2020
Willie O’Reilly: Media rose to Covid-19 challenge, but it’s not over yet
Advertisers were quick to shoot TV commercials more appropriate for the times, and at the end of the year, the slew of Christmas ads put community and the virus at their core

I thought this annus horribilis could be bookended. “2020 started with a virus,” I typed, “and finished with a vaccine.” But this “unprecedented” year won’t behave so tidily. Yes, we have a vaccine, but we also have the Christmas gift of a mutant variation. It hasn’t even begun to go away, you know.

The media have risen to the challenges posed by the restrictions but, like...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Related Stories

Dingle student’s story of dancer’s pandemic experience wins journalism prize

Media Eva Short 5 days ago

Marketing institute links up with Berkeley for ’unique’ leadership skills programme

Media Eva Short 5 days ago

Willie O’Reilly: Could Covid meet its match this summer?

Media Willie O'Reilly 1 week ago

Willie O’Reilly: Osaka’s silence is a talking point in the media money game

Media Willie O'Reilly 1 week ago