Willie O’Reilly: If it really wants to succeed, GB News should poach top TV talent

In an effort to increase its dire audience figures, Britain’s new right-wing TV station has recruited Nigel Farage, but more established broadcasters might prove more appealing

25th July, 2021
Willie O’Reilly: If it really wants to succeed, GB News should poach top TV talent
With Nigel Farage on board, Britain’s new television channel, GB News, is drifting dangerously further right, towards a version of America’s Fox News

Launching a new media business is never easy. The astronomical set-up costs and regulatory high-wire act are just the start – you then have to convince the public to tune in. As a former colleague reminded me last week, it’s remarkable how the launch of GB News resembles the idealistic start-up of Radio Ireland.

GB News is a British-based TV channel launched with much fanfare in June this year. Like all new media,...

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