Tuesday October 20, 2020

Willie O’Reilly: How Ireland has benefited from the British invasion

The presence of Britain’s broadsheets and red-tops in our shops has provided a revealing window into how things are done across the Irish Sea

18th October, 2020
Some bright spark realised that adding some Irish editorial would engage readers more, while also taking a bigger slice of the Irish advertising marke

A friend once told me he lamented that day the English newspapers went all “Irish”. For most of the 20th century, Fleet Street publishers considered Ireland a convenient annex in which to sell their British-focused, Britain-edited newspapers.

Circulation figures were so prized that adding even a modest figure for the Republic of Ireland was a prize worth chasing, and of course the cover price was repatriated to Britain.

My friend enjoyed the papers...

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