Tuesday October 20, 2020

Willie O’Reilly: How Ireland has benefited from the British invasion

The presence of Britain’s broadsheets and red-tops in our shops has provided a revealing window into how things are done across the Irish Sea

18th October, 2020
Some bright spark realised that adding some Irish editorial would engage readers more, while also taking a bigger slice of the Irish advertising marke

A friend once told me he lamented that day the English newspapers went all “Irish”. For most of the 20th century, Fleet Street publishers considered Ireland a convenient annex in which to sell their British-focused, Britain-edited newspapers.

Circulation figures were so prized that adding even a modest figure for the Republic of Ireland was a prize worth chasing, and of course the cover price was repatriated to Britain.

My friend enjoyed the papers...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

Stephen O’Shaughnessy is bypassing the middleman and going direct to his audience with VideoElephant’s new global streaming service

Elaine O'Regan | 2 days ago

Iconic Labs became the managers of the digital publisher’s Irish operation last Friday

Aaron Rogan | 1 week ago

Emer Lawn, managing director of leading communications brand Starcom, says there is much to be learned by following changing patterns of media consumption during the pandemic

Elaine O'Regan | 1 week ago