Willie O'Reilly: Getting in early on ad spots will pay off for the big spend
National advertising and hospitality advertising is likely to come back strongly, but local businesses may hold out until autumn to assess their return to marketing
At last there is a feeling that the country is opening up again, permanently. With the number of vaccinated increasing and hospital numbers falling, there are grounds for optimism.
Nothing is guaranteed of course, but the general health strategy – better a careful exit from lockdown than a rise in infections rate through the summer – seems to be working.
In general business has, grudgingly, taken the message on board. Despite damaged revenue and an...
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Dingle student’s story of dancer’s pandemic experience wins journalism prize
Ciara Ní Ghéibheannaigh, from Pobalscoil Chorca Dhuibhne, was named student journalist of the year for her ’interesting and unusual story’ in the annual NewsBrands Ireland Press Pass competition
Marketing institute links up with Berkeley for ’unique’ leadership skills programme
The six-month course will combine ’consumer-centric marketing with data-driven business and agile leadership’, according to MII chief executive David Field
Willie O’Reilly: Could Covid meet its match this summer?
With the Euros just started and Wimbledon, the Open, the Olympics, the Lions and GAA coming down the tracks, the pandemic will have to fight for column inches
Willie O’Reilly: Osaka’s silence is a talking point in the media money game
The tennis star’s efforts to protect her mental health have once again exposed the symbiotic and not always savoury relationship between sport and the media