Wednesday July 15, 2020

Why McGarry couldn’t survive Maximum damage

In the course of this decade, Niall McGarry built a successful and influential new media empire with sites such as Joe.ie and Her.ie. But it was a click-farm controversy that brought the ambitious businessman down

Aaron Rogan

News Correspondent

@aarrogan
1st December, 2019
Niall McGarry stood down as head of Maximum Media last week. Picture: Tony Kinlan

Last Friday morning, Niall McGarry addressed staff in Maximum Media’s office in Dublin and told them that he was standing down from his position in the Irish operation.

There had been uncertainty about the company‘s future among some of the team of journalists and salespeople since an email arrived unexpectedly in their inboxes on Thursday evening.

It announced a change to the management structure which few had seen coming, even as...

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