Why marketing is in trouble and how it can be improved
A new book argues that marketing is an investment, not a cost, and its aim should be to make selling easier
“Marketing is in trouble,” says Colin Gordon. That’s quite a statement from someone who has spent most of his career at the vanguard of the industry in Ireland and abroad.
Gordon is an experienced marketing professional who has worked in the healthcare, alcohol, soft drinks and dairy sectors.
He has seen marketing up close and personal and he has been a leader within the discipline with the likes of C&C, the...
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