Vodafone in advertising sector first as it tells story of childhood from two sides

The company’s latest ads, which were overseen remotely from Sydney, use dual perspective in a new departure for the advertising sector

5th September, 2021
Vodafone in advertising sector first as it tells story of childhood from two sides
Vodafone’s new ad campaign is geared primarily towards television and social media. Picture: Vodafone

We may share a home with our siblings in our childhood years, but our perspectives on family life can vary wildly.

This, alongside themes evolving sibling dynamics and the role of technology in childhood, serves as central tenets of a new, dual-perspective video campaign launched for Vodafone created by Folk Wunderman Thompson.

The campaign is geared primarily towards television and social media, with content shot and tailored to each format. There is also a companion...

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