Visa will launch an advertising campaign in the Irish market tomorrow [subs: Mon, Dec 2] aimed at encouraging consumers to shop locally over the festive period.
Philip Konopik, the US credit and debit card issuer’s country manager for Ireland, said Where You Shop Matters would be its biggest Christmas marketing campaign to date in Ireland and Britain “in terms of reach”.
Visa worked with M&C Saatchi London, the creative agency, and Starcom,...
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