Virgin Media aims to engage new audiences with targeted advertising

The broadcaster has made a number of strategic appointments and is employing AdSmart, an advertising platform developed by Sky aimed at ‘new to TV’ advertisers

25th April, 2021
Virgin Media aims to engage new audiences with targeted advertising
Ian Byrne, of Virgin Media Television, said the changes were part of a wider strategic response to how brands now want to engage with audiences. Picture: Fergal Phillips

Virgin Media Television is responding to shifting audience behaviours with a series of changes to the commercial side of the business in Ireland.

The broadcaster recently announced a number of new appointments as part of a reorganisation of Virgin Media Solutions, its advertising sales operation.

The move was part of a wider strategic response to “how brands now want to engage with audiences”, Ian Byrne, the director of digital and commercial enterprises at Virgin Media...

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