Virgin Media aims to engage new audiences with targeted advertising
The broadcaster has made a number of strategic appointments and is employing AdSmart, an advertising platform developed by Sky aimed at ‘new to TV’ advertisers
Virgin Media Television is responding to shifting audience behaviours with a series of changes to the commercial side of the business in Ireland.
The broadcaster recently announced a number of new appointments as part of a reorganisation of Virgin Media Solutions, its advertising sales operation.
The move was part of a wider strategic response to “how brands now want to engage with audiences”, Ian Byrne, the director of digital and commercial enterprises at Virgin Media ...