Virgin Media aims to engage new audiences with targeted advertising
The broadcaster has made a number of strategic appointments and is employing AdSmart, an advertising platform developed by Sky aimed at ‘new to TV’ advertisers
Virgin Media Television is responding to shifting audience behaviours with a series of changes to the commercial side of the business in Ireland.
The broadcaster recently announced a number of new appointments as part of a reorganisation of Virgin Media Solutions, its advertising sales operation.
The move was part of a wider strategic response to “how brands now want to engage with audiences”, Ian Byrne, the director of digital and commercial enterprises at Virgin Media...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Dingle student’s story of dancer’s pandemic experience wins journalism prize
Ciara Ní Ghéibheannaigh, from Pobalscoil Chorca Dhuibhne, was named student journalist of the year for her ’interesting and unusual story’ in the annual NewsBrands Ireland Press Pass competition
Marketing institute links up with Berkeley for ’unique’ leadership skills programme
The six-month course will combine ’consumer-centric marketing with data-driven business and agile leadership’, according to MII chief executive David Field
Willie O’Reilly: Could Covid meet its match this summer?
With the Euros just started and Wimbledon, the Open, the Olympics, the Lions and GAA coming down the tracks, the pandemic will have to fight for column inches
Willie O’Reilly: Osaka’s silence is a talking point in the media money game
The tennis star’s efforts to protect her mental health have once again exposed the symbiotic and not always savoury relationship between sport and the media