VidMob has the science behind digital ads down to a fine art

Adtech firm uses detailed visual analysis to assist brands in creating advertisements that attract more customers in the digital space

2nd January, 2022
VidMob has the science behind digital ads down to a fine art
Lisa Haskins, director of marketing and EMEA operations for VidMob: ‘We’re able to get into the nitty-gritty of why particular things might work for your brand.’ Picture: Bryan Meade

The internet, and social media in particular, is so algorithm-driven that brands placing ads might feel that it’s impossible to stand out. But one adtech company believes it has mastered the science of grabbing attention in the digital age.

Lisa Haskins is director of marketing and EMEA operations at VidMob, a software firm that helps marketers analyse the quality of the creative content in their digital ads.The company uses its own artificial intelligence...

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