Video on demand was media of choice during lockdown, research finds
The number of people trialling digital streaming and video on demand has risen; the age of the average viewer has also gone up
A shift in viewing habits prompted by the Covid-19 lockdown could hold important lessons for local broadcasters using video on demand (VoD) to increase their audience share in the Irish market.
The number of people trialling digital streaming and VoD increased significantly during the recent stay-at-home restrictions, according to new research published this month by Core, the marketing communications company.
The findings of the research, which is based on the views of 1,000 participants interviewed...
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