Sunday August 9, 2020

Video on demand was media of choice during lockdown, research finds

The number of people trialling digital streaming and video on demand has risen; the age of the average viewer has also gone up

2nd August, 2020
Craig Farrell, head of media planning at Core: ‘a significant number of people aged over 55 tried video on demand for the first time during the lockdown.’

A shift in viewing habits prompted by the Covid-19 lockdown could hold important lessons for local broadcasters using video on demand (VoD) to increase their audience share in the Irish market.

The number of people trialling digital streaming and VoD increased significantly during the recent stay-at-home restrictions, according to new research published this month by Core, the marketing communications company.

The findings of the research, which is based on the views of 1,000 participants interviewed...

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