Video on demand was media of choice during lockdown, research finds
The number of people trialling digital streaming and video on demand has risen; the age of the average viewer has also gone up
A shift in viewing habits prompted by the Covid-19 lockdown could hold important lessons for local broadcasters using video on demand (VoD) to increase their audience share in the Irish market.
The number of people trialling digital streaming and VoD increased significantly during the recent stay-at-home restrictions, according to new research published this month by Core, the marketing communications company.
The findings of the research, which is based on the views of 1,000 participants interviewed...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team
Nokia looks to make a connection with the words of George the Poet
Short Moving Stories are messages of inspiration by writers and influencers which seek to engage on an emotional level with customers, says Stephen Taylor chief marketing officer at Nokia phones
Willie O’Reilly: RTÉ’s digital shutdown is a lost opportunity
The decision to dump digital audio broadcasting 15 years into this service is a poor strategic move which may have to be revisited in the future
Last exit: O’Brien says final goodbye to Irish media scene
Denis O’Brien’s stormy romance with the Irish media is finally coming to an end. But his plans for Digicel may end up making his losses here look like small change
Bauer’s purchase of O’Brien’s radio empire is shake-up time
The German publishing and broadcasting company Bauer Media which has bought the Communicorp stable of radio stations is likely to energise a moribund Irish radio industry that has, nevertheless, managed to hold onto its listeners