Thursday January 23, 2020

Top agency suspends Maximum Media contracts amid row over podcast’s reach

Ireland’s largest media agency has suspended its contracts with Joe.ie publisher Maximum Media after claims that listenership figures on sponsored content were falsely inflated

Aaron Rogan

News Correspondent

@aarrogan
17th November, 2019
Niall McGarry, founder of Maximum Media & Joe.ie PIc: Fergal Phillips

Ireland’s largest media agency has suspended its contracts with Joe.ie publisher Maximum Media after claims that listenership figures on sponsored content were falsely inflated.

A video emerged last week claiming that the number of audio-plays on a 2017 episode of an AIB-sponsored “Capital B” podcast was boosted by the use of a “click-farm”.

Maximum Media said this week that it became aware of the issue at the time, but...

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