Top agency suspends Maximum Media contracts amid row over podcast’s reach
Ireland’s largest media agency has suspended its contracts with Joe.ie publisher Maximum Media after claims that listenership figures on sponsored content were falsely inflated
Ireland’s largest media agency has suspended its contracts with Joe.ie publisher Maximum Media after claims that listenership figures on sponsored content were falsely inflated.
A video emerged last week claiming that the number of audio-plays on a 2017 episode of an AIB-sponsored “Capital B” podcast was boosted by the use of a “click-farm”.
Maximum Media said this week that it became aware of the issue at the time, but...
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