Sunday August 9, 2020

The ‘never normal’ is our new challenge

We don’t know which way things will swing, says Accenture Interactive’s Mark Curtis, because we‘re faced with three uncertainties: the disease uncertainty, the economic uncertainty and the people uncertainty

14th June, 2020
Accenture Interactive’s Mark Curtis; ‘businesses banking on the emergence of a “new normal” in consumer trends coming out of lockdown are on the wrong track.’

From working at home to buying online, and a fresh focus on family and community, Covid-19 has upended the way we experience the world in just three short months.

Working out whether or not new habits formed in this time are here to stay is a priority for Mark Curtis, the London-based head of innovation and thought leadership at Accenture Interactive.

As Curtis sees it, businesses banking on the emergence of a “new normal” in...

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