The inexorable rise of the Instagram micro-influencer

You don’t have to be a billionaire Kardashian to have a bit of reach on social media: 18,000 followers on Instagram will do the trick if you want a nice little sideline

8th December, 2019
The inexorable rise of the Instagram micro-influencer
Lottie Ryan is a rising star on Irish Instagram. Picture: Conor McCabe

If social media is a swift route to the public, then the Kardashians are a four-lane highway to the purse of the female consumer. Their rise from a middle-income suburban family to the billionaire class was charted in a fascinating article in this paper last Sunday by Marion McKeone.

Led by an opportunistic mother, they have positioned themselves as key influencers in the world of marketing. Their audience is predominantly women, particularly younger women.

Their...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Big tech could be made to pay for Irish media content

Media Daniel Murray 1 day ago

Kavaleer launches quest with Toy Show hero Adam

Media Eva Short 4 days ago

Baptism of fire with a front-page appearance

Media Willie O'Reilly 4 days ago

Dingle student’s story of dancer’s pandemic experience wins journalism prize

Media Eva Short 1 week ago