Greater collaboration across the advertising sector in Europe will be key as the industry adapts to the economic impact of Covid-19.
That’s according to Paul O’Donnell, who is taking on a new role as president of the European Association of Communications Agencies (EACA) this month at a time of unprecedented upheaval in the industry worldwide.
Based in London, O’Donnell is the chairman and chief executive for Ogilvy & Mather across Europe,...
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