Still scoring after 30 years: Why Allianz’s GAA deal continues to endure
The insurance provider is celebrating three decades of sponsorship of the National Football and Hurling Leagues, and its head of marketing Mark Brennan says the two competitions are now unrecognisable from what they were in the past
Allianz may have been sponsoring the GAA’s national leagues for 30 years, but the insurance provider feels there is room for growth in the partnership yet.
Mark Brennan, head of marketing at Allianz Ireland, told the Business Post that the longevity of the deal had helped the company create more stories around the partnership.
“The leagues have changed a lot over 30 years, as have Ireland and the GAA. The league is unrecognisable to what ...