SSE Airtricity launches new phase of ‘Generation Green’ campaign
Electricity supplier to manage energy retrofits for up to 30,000 home-owners in partnership with An Post
A farm, a coffee shop, a city-centre office block and a beach on which a group of people are working together to clear rubbish are the disparate locations which feature in the newest phase of SSE Airtricity‘s This is Generation Green campaign.
The firm has once again turned to Javelin, the Dublin ad agency, to help it reach environmentally-conscious customers. The second ad in the campaign, which was launched two years ago, went...
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Willie O’Reilly: Pressing home the point that truth is not a luxury
As guardians of values such as integrity, newspapers have a role to play in stopping the rot that is the eroding of trust on social media and virtual channels
A new chapter in the story of Ireland’s literary journals
The lengthy closure of bookshops has led to lower sales for indigenous magazines, but it’s not all bad news, as increased Arts Council funding and the move to subscription models have provided alternative income
Pandemic influencer ads costing €200k ‘particularly effective’
Ads involving social media influencers aimed at educating young people about Covid-19 were viewed 18.8 million times
Mark Little regrets Rusbridger’s loss to media commission
The Storyful founder says the former Guardian editor was making an important contribution to the Future of Media Commission from which he resigned over a Roy Gleenslade article from 2014