Sunday August 9, 2020

Sports industry now sees livestreaming as sponsor magnet

With events in empty stadiums a continuing reality, research by the Covid-19 Sports Impact Monitor shows that livestreaming of sports has become a ‘leading activation opportunity’

21st June, 2020
Aston Villa’s Anwar El Ghazi on a run at the Sheffield United defence during the Premier League match at Villa Park

With the return of the English Premier League last Wednesday, livestreaming is now a major marketing focus for the majority of sports industry insiders in Ireland, new research has found.

The latest Covid-19 Sports Impact Monitor, released by Onside, found that 60 per cent of respondents now see livestreaming as a “leading activation opportunity.”

John Trainor, chief executive at the sports sponsorship and research consultancy, said online broadcasts of live sporting events had moved...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Competition might be behind closed doors but TV stations are relieved to have some entertainment to screen, and many are coming up with innovative ideas on how to make it more attractive for viewers

Willie O'Reilly | 13 hours ago

The challenge is in making the most of the sped-up migration online while re-imagining the next stage for the high street, says David Field of MII

Elaine O'Regan | 13 hours ago

A brand ambassador for Omega, the golfer says he collaborated on the design of the €46,900 Seamaster Aqua Terra Ultra Light

Aaron Rogan | 13 hours ago