Sunday August 9, 2020

Sports industry now sees livestreaming as sponsor magnet

With events in empty stadiums a continuing reality, research by the Covid-19 Sports Impact Monitor shows that livestreaming of sports has become a ‘leading activation opportunity’

21st June, 2020
Aston Villa’s Anwar El Ghazi on a run at the Sheffield United defence during the Premier League match at Villa Park

With the return of the English Premier League last Wednesday, livestreaming is now a major marketing focus for the majority of sports industry insiders in Ireland, new research has found.

The latest Covid-19 Sports Impact Monitor, released by Onside, found that 60 per cent of respondents now see livestreaming as a “leading activation opportunity.”

John Trainor, chief executive at the sports sponsorship and research consultancy, said online broadcasts of live sporting events had moved...

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