‘Six easy steps’ to telling the story of your business

Communications guru Jack Murray’s new book, The Magic Slice, aims to help you find and grow your business or brand identity through narrative

7th November, 2021
‘Six easy steps’ to telling the story of your business
Jack Murray: ‘Human beings are completely hard-wired to consume information in story format.’ Picture: Fergal Phillips

What is the ‘holy grail’ of marketing? A new book written by a professional with more than 20 years of experience in the Irish communications field has promised to provide the answer.

The Magic Slice is a new non-fiction title from Jack Murray, the Dublin-based founder of MediaHQ, the media contacts database and press distribution service, and also the founder of All Good Tales, a PR and storytelling agency.

The book promises “six easy...

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