Sample service takes direct route to consumers

Sample It is teaming up with food, drink, beauty and other consumer brands to send sample products directly to people’s homes

6th December, 2020
Sample service takes direct route to consumers
Nicola de Beer Managing Director and Libby Keeling, Director at Sample It as they launch their innovative at home brand sampling business. Picture: Julien Behal

Free samples of popular food, drink and skincare products mailed directly to your door. You would be forgiven for asking: “What’s the catch?” According to Nic De Beer, the marketer behind the new Sample It service, there is none.

De Beer is the managing director of Field Management Ireland (FMI), whose stock-in-trade for more than 25 years has been handling in-store product sampling and demonstrations for retailers and FMCG products. FMI...

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