Launching a new ad campaign is a big deal for any business, but according to Mark Ganly, the co-founder and chief executive of Contego Sports, its new campaign marks a major change for the business.
“This is big for us, because up until now we’ve focused solely on PR launches and press briefings,” he said. “We’ve told our story through sports and business journalists. This is the first time we’ve put out a campaign to...
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