Oscar-winning director conjures up Christmas magic for Boots

The Bags of Joy campaign, centring on a three-minute short by Tom Hooper, hopes to create a similar buzz to that of the seasonal ads for John Lewis

5th December, 2021
Oscar-winning director conjures up Christmas magic for Boots
Jenna Coleman in The Bags of Joy advert, which will be the focal point of the Boots Christmas campaign

Boots, the pharmacy and beauty retailer, drafted in Bafta-nominated and Oscar-winning talent for its 2021 Christmas ad, which stars Jenna Coleman, the English actor.

The firm launched the three-minute film in November as part of its Bags of Joy seasonal campaign which centres around Joy, an eponymous character played by Coleman. Joy receives a gift from her grandmother of a seemingly bottomless bag that has the ability to generate whatever item is required.

Tom Hooper, the...

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