Monday August 10, 2020

Niall McGarry steps down over Maximum Media click farm controversy

Founder of Joe.ie and Her.ie publisher leaves executive roles after it emerged that listenership figures were falsely inflated

Aaron Rogan

News Correspondent

@aarrogan
28th November, 2019
Niall McGarry will remain involved in Maximum Media’s British arm. Picture: Fergal Philips

Niall McGarry, the founder of Maximum Media, has stepped down following a controversy over listenership figures on sponsored content being falsely inflated.

The surprise move comes after Core, Ireland’s largest media agency, suspended all its campaigns with the Joe.ie and Her.ie publisher when it emerged that audio-plays on the 2017 AIB-sponsored Capital B podcast were artificially boosted.

McGarry has stepped down from...

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