Niall Gibbons advises chief executives to ‘keep the message short, relevant and broad’

Recently named the most influential chief executive on LinkedIn for the second year in a row, Niall Gibbons of Tourism Ireland explains why it is best to stick to the facts online

28th November, 2021
Niall Gibbons advises chief executives to ‘keep the message  short, relevant and broad’
Niall Gibbons, chief executive of Tourism Ireland: ‘People are really busy; they don’t have time to read long posts.’ Picture by Shane O’Neill, Coalesce

Niall Gibbons may have a packed diary as chief executive of Tourism Ireland, but that hasn’t stopped him using social media – specifically LinkedIn – to great effect.

Gibbons was recently named the most influential Irish chief executive on LinkedIn for the second year in a row by the Reputations Agency, which published the latest iteration of its Social CEO report.

“I’ve been chief executive for more than a decade,” he told the...

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