Newspaper readers ‘bring in €1.9bn a year to Irish stores’
Shoppers buying papers spend an average of €14 on each trip, study finds
Newspaper readers are worth an estimated €1.9 billion a year to the retail sector, new research indicates.
On each trip to buy a newspaper, shoppers spend an average of €14, Behaviour & Attitudes, the market research company, found.
The study, which was commissioned by NewsBrands Ireland, took place last month, with a sample of 510 respondents nationwide.
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