Thursday December 12, 2019

Newspaper readers ‘bring in €1.9bn a year to Irish stores’

Shoppers buying papers spend an average of €14 on each trip, study finds

27th November, 2019
The survey found that more than half of newspaper buyers – 54 per cent – buy a paper three to seven days a week

Newspaper readers are worth an estimated €1.9 billion a year to the retail sector, new research indicates.

On each trip to buy a newspaper, shoppers spend an average of €14, Behaviour & Attitudes, the market research company, found.

The study, which was commissioned by NewsBrands Ireland, took place last month, with a sample of 510 respondents nationwide.

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

You don’t have to be a billionaire Kardashian to have a bit of reach on social media: 18,000 followers on Instagram will do the trick if you want a nice little sideline

Willie O'Reilly | 4 days ago

Emma Kiernan’s decision to try something different at Dublin Zoo has made it the biggest family attraction in the country

Elaine O'Regan | 4 days ago

In the course of this decade, Niall McGarry built a successful and influential new media empire with sites such as and But it was a click-farm controversy that brought the ambitious businessman down

Aaron Rogan | 1 week ago