Wednesday August 5, 2020

New Packed.House spot is anything but boring

Irish digital media firm launches first-ever TV ad campaign to celebrate new Entertainment.ie ‘fandom’ strategy

26th July, 2020
2
Richie Kelly, chief executive ofPacked.House: ‘The whole idea was to give our community what it craves’. Picture: Fergal Phillips

Packed.House, the Irish-owned digital media company, has launched its first-ever TV ad campaign to promote Entertainment.ie as part of a fandom-focused strategy for the platform.

The ‘We Hate Boring’ campaign, fronted by Brian Lloyd, the movies editor at Entertainment.ie, will air on both RTÉ and TG4 for an initial two-month run, and will be aimed primarily at the site’s 25-to-34-year-old target demographic.

The move signals a...

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