New Maximum Media management hope to ‘rebuild bridges’ with ad industry

Iconic Labs became the managers of the digital publisher’s Irish operation last Friday

Aaron Rogan

News Correspondent @aarrogan
11th October, 2020
New Maximum Media management hope to ‘rebuild bridges’ with ad industry
Liam Harrington of Iconic Labs and Paul O’Donohue of Greencastle Capital

The new managers of Maximum Media are working to “rebuild bridges” with the advertising industry after the click-farm controversy which contributed to the digital publisher’s insolvency.

Iconic Labs, the London-listed media company, has a management services agreement with Greencastle Capital which became the official owner of the Irish operation last Friday after approval from the Irish High Court and Minister for Media. Iconic has been running the British arm of...

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